Monday, March 10, 2008

Chris Cantell discusses the "meet" or "delete" strategy

Chris Cantell developed with SigEx Telecom an advanced usability strategy for Social Networks. By allowing the "meet" or "delete" strategy, users naturally expand and refine their networks. The following is an excerpt of the company's review for 2007:

"The natural growth of social networks is currently driven by the personal will of individuals to join many different communities with different interfaces and requirements. As early adopters quickly take on such initiatives, there are still billions of people that feel left out of such opportunities. Social networks are meant to be places to simply connect to others with shared interest (or just for socializing), they are not meant to be a technological challenge.

SigEx Telecom builds in its online social networks the same interactions that people experience when going to trade shows, parties or just walking down the street. They meet other people, decide to interact and maybe create a relationship. They may also decide not to go beyond a simple greeting and sometimes, they just pass by. Being “flooded” with “contacts” is not an appropriate way of building a network, but meeting acquaintances of existing members of your social network may be. SigEx Telecom therefore provides a ‘meet or delete’ approach to both growing (‘meet’) and refining (‘delete’) your social telecom network. The more you ‘meet’ someone, the more importance that relationship is and the network will make it easily available.

SigEx Telecom is supporting the ongoing growth of social telecom networks with its ‘meet or delete’ strategy, which allows for both natural expansion of one’s social network (‘meet’) and refinement by filtering or prioritizing relationships (‘delete’)."

These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies